Richard Florida predicted that the future of American capitalism in a world with increasing middle-class production lay in our “creative class.” As his website explains:
This “creative class” is found in a variety of fields, from engineering to theater, biotech to education, architecture to small business. Their choices have already had a huge economic impact. In the future, they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.
This notion has only gained momentum in recent years with the rise of the “makers movement.” Taking on a flavor of the “creative class” and conjoining it with a growing “local” movement, you have what some call an “indie economy.” These concepts are not necessarily points in an evolutionary process, but rather co-related growths out of the same life.
Absolutely delightful “hubs” of creativity, innovation, invention and creation are cropping up – with places like “3rd Ward” and “TechShop” where you can walk in with an idea – get some knowledge, and then have the space, resources and community to bring it to fruition – with machinery to which you would never otherwise have access to. NASA employees who spend their days working on things dictated from on high, can have access to the same kinds of equipment with which to tinker. The possibilities are endless.
Is this the FUTURE of the American economy? Perhaps and probably.
But here’s the thing. As Florida notes, even if only implicitly, this creative class may present the next big idea and it may determine how the “work force is organized.” But it will NOT replace the requisite workforce.
American has seen the “management class” redefine our economy – through taylorist ideas – has seen the “technological class” redefine our economy through computers and the internet, and has seen the “financial class” redefine our economy through leveraging everything we do around financial products. Yet throughout, the “creative economy,” the “managed economy” the “tech-savy economky” and even the “financial economy,” still needs roads built, and cars built, and furniture build and plumbing, and lighting and ….
Yet today, even with 9% unemployment, the skilled trades have a huge need for workers.
How is it possible that with so much unemployment we have an industry that cannot fill open positions? Perhaps because somewherein the middle of our discussions and emphasis on the “creative” or the “financial economy” or the “next technology,” we praise advanced education – which, in realty, leads to more cubical jobs than laboratory jobs, if it offers a job at all – and deride skilled work with ones hands.
“Vocational work,” (whatever that means) is another term for “remedial.” You only get into it as a consolation prize. The college graduate with a sociology major who works at a Starbucks gets more street-cred from the opinion-makers than does the high-school grad who becomes a pipefitter. This is a shame. Not because I decry sociology. Indeed, in an ideal work every pipefitter will have taken some classes in sociology. But also, in an ideal work, every sociologist will have worked their butts off on a jobsite for a while and known what a calloused hand is.
I don’t write any of this to make divisions between classes or emphasize one over another. Calloused hands should be familiar to everyone in this country. And exposure to a solid, rounded, education should be a given for all. But after the basics, folks should not be dissuaded from pursuing any direction (and given the resources and support to pursue it) – and once that direction is chosen, it shouldn’t be viewed as a “second-tier” option.
I’ll stop now, cause I can’t say it better than Mike Rowe (“Dirty Jobs”) in his testimony before a U.S. Senate Committee…. (click on the T.V. screen).
Perhaps, as Florida notes, the creative class will redefine the DIRECTION of our country – and I will work toward that possibility in my work! – but as this happens, we should support and ENCOURAGE the workforce that will enable that. The work of making our day happen in the way we accustomed is noble work. Experience doing that work is noble and psychologically invaluable even for that eventual “creative class” member who may presume to take a shaping role in our future.
Lauding, encouraging and even being the Builders and the future Builders is a necessary prerequisite to any future the “creative class” might imagine.



